Crisis Communications & Toyota

We have long been focused on ensuring our clients have a crisis communications strategy. With Terry Blace, former media manager for the OPP, joining our team we brought in top notch expertise to assist our clients.

We can often look at examples in the current spotlight for lessons to be learned.

Newsweek has published an interesting article called "Toyota's Digital Disaster", a look at how the Internet, social media etc. has impacted Toyota's challenge in addressing their communications crisis.

The subtitle is "In the Google era, how do you manage a product recall and a public-relations fiasco? Don't do what Toyota's done."

The article can be read at http://www.newsweek.com/id/232962/page/1

While your organization may not have a world wide recall of products you still should be prepared with a crisis communications strategy for issues that may impact your public support in your community and with your stakeholders.